Changes ahead

We're going to be releasing a bunch of new apps as soon as we can.

There going to be some changes in the road ahead.

When I first starting making apps, I kept getting confused worrying about how to market and promote my ideas so much that it was distracting me from actually making anything. So I adopted a rule: don't think about marketing at all. Not for one minute. The original app descriptions were just minimally coherent sentences I wrote at around 3:00 AM.

Since then I've gotten a lot better at producing apps. Some of our newer products look really nice. Like, really, really nice. I had no idea I could make something that looked that nice.

I've also gotten a lot better at being what could be called a "self-product manager". WWJIS, What Would Jonathan Ive Say? a product is finished not when there is nothing left to add, but there is nothing left to take away. Adding a feature hurts the product if pushes the release date back. I learned to get away from emotional attachment to features I liked or that I liked developing in favor of making a better product for users. It was hard at first, but now I can't think of doing things any other way.

So there are going to be some changes ahead; Some of the apps are going to be renamed, and I am going to remove most of the mentions of the name within the app so that changes like such will not be as confusing to the end user. I originally tried to think of names that were cool, catchy, original and memorable; as I've just started now to get my head around marketing and SEO, I learned that I was optimizing the wrong part of the funnel. Having a catchy brand is pointless if no one discovers your app. So what we're going to have to do is come up with more boring but more description app titles and if possible do other things to make a memorable and distinctive brand, in other words, the visual presentation and iconography.

So that's ahead. I'm extremely pleased the way things have got so far, and things can only get better as I learn how to help more people learn about neurosail products.